Jet2 sales soar amid strong demand for last-minute getaways


Jet2 saw sales surge over the past year on the back of strong demand for last-minute getaways.

The holiday provider and airliner reported record passenger numbers as it shrugged off increased cost-of-living pressures on UK households.

The Leeds-based business revealed that total passenger numbers lifted by 12% to 19.77 million for the year to March, compared with the previous year.

It came as the group saw an acceleration in flight-only passenger numbers, while package holiday customers grew by 8% year-on-year.

Jet2 reported that group revenues increased by 15% to ยฃ7.17 billion for the year, as it benefited from new bases at Bournemouth and London Luton airports.

The group added that trading since April has been in-line with expectations, with last-minute bookings continuing to drive strong activity.

The company said: โ€œBookings for Summer 2025 continue to be made closer to departure as previously announced, but it is clear that customersโ€™ eagerness to get away from it all and enjoy a relaxing overseas holiday in the sun remains strong, provided pricing is attractive.โ€

Meanwhile, the company also revealed that profits before tax and currency exchange rates grew by 11% to ยฃ577.7 million for the year.

Steve Heapy, chief executive of Jet2, said: โ€œThese results reaffirm the enduring appeal, resilience and differentiation of our product offering founded on end-to-end customer care, all of which help to create cherished holiday memories for our customers.

โ€œThe strength of our proposition, delivered by colleagues who are dedicated to providing award-winning customer first service, will enable us to fulfil our long-term strategy โ€“ to be the UKโ€™s leading and best leisure travel business.โ€

Alexander Paterson, analyst at Peel Hunt said: โ€œWe see the results as positive and the outlook as encouraging, albeit with the continued late booking trend reducing visibility.โ€

He added that group revenues were slightly below the brokerageโ€™s forecasts, driven by โ€œmodestly lowerโ€ than expected package holiday revenues.

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