𝓤𝓷𝓲𝓽𝓮𝓭 𝓝𝓮𝔀𝓼

Micro-dramas originated in China – where they are called Duanju – through apps including Singapore-headquartered DramaBox, and ReelShort, which are together valued at $3-4bn, according to industry estimates. In 2024, micro-drama revenues outperformed the domestic box-office in China, according to reports.