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Why do trends like fricy become popular?

When foods start gaining traction on social media, they quickly build an emotional pull. Food has a unique appeal because, quite simply, we all have to eat. And with more than one billion posts on TikTok alone related to food, social media can have a huge influence on what people choose to try next. This is where teasing headlines, known as clickbait, can generate lots of hits on a single post. They make bold claims, such as ‘You just HAVE to try this fricy dish!’ that we’re likely to be nosey about, and give the post a click.

That’s one of the reasons ube has featured on so many posts in 2026, after the flavour was introduced in some coffee shop chains. Its striking purple appearance gave it visual appeal and possibly made people curious to find out more – or even give it a taste.

The same can be said about the fricy mangonada, with its vivid yellows, oranges, reds and browns. The more we see these images, the more curious we become about them. In the case of fricy food, it’s not just one dish or drink either, there could be whole menus that people want to try.

If an influencer with a large following starts to take notice of fricy food, then it could go viral more quickly. It might even happen that a company who could benefit from fruit and spices becoming popular will pay influencers to post about them on their socials. Once the trend becomes established, it will become part of everyday life (for as long as the trend lasts), and that familiarity could make people more willing to try a fricy snack for themselves.

If food is something you look for a lot on your socials, there’s a good chance that an algorithm has already suggested posts about fricy food to you. If you’re more interested in fashion or football, then maybe not, so fricy may only exist in your foodie echo chamber – for now.

Find out more about food trends in this Other Side of the Story collection.

This article was published in May 2026