Diageo boss launches ยฃ743m cost-cutting plan to deliver turnaround


Guinness maker Diageo has said it will cut costs to secure one billion dollars (ยฃ743 million) in savings as part of a major overhaul under boss Dave Lewis to help revive its fortunes.

It came as the drinks giant, which also makes Gordonโ€™s gin and Baileys, revealed weaker sales and profits for the past year.

The former Tesco chief executive, who was previously dubbed โ€œDrastic Daveโ€ for his approach to cutting costs, said there is โ€œhard work aheadโ€ for the business, particularly in North America.

Diageo owns spirits brands including Johnnie Walker (Diageo/PA)
Diageo owns spirits brands including Johnnie Walker (Diageo/PA)

Around 850 million dollars (ยฃ631 million) of savings is set to come from operations, with around 150 million dollars (ยฃ111 million) to be saved from its supply chain.

Diageo said the restructuring costs linked to the shake-up would cost the company around 1.2 billion dollars (ยฃ0.89 billion).

The company did not disclose the jobs impact of the restructuring but it comes days after unions in Scotland warned that the group has placed 172 distillery workers at risk of redundancy.

The cost-cutting plans come as Mr Lewis seeks to return the company to growing profits and revenues after a downturn under previous chief executive Debra Crew.

On Thursday, the drinks firm reported a 3% decline in net sales to 19.6 billion dollars (ยฃ14.5 billion) for the year to June, compared with a year earlier.

It was dragged back further by weakness in North America, where net sales slid by 9.1% for the year amid a fall in prices in the US and โ€œsoftnessโ€ in the tequila market.

This was partly offset by 5.7% sales growth in Europe, with 6.8% growth in net sales in Great Britain.

Stronger British sales were driven by continued soaring demand for Guinness, which grew by โ€œdouble digitsโ€, offsetting declines for some spirits.

Mr Lewis said the business is โ€œconfidentโ€ it can deliver improvement without its profits โ€œtaking a step backโ€.

He said: โ€œThis new strategy, executing with a new, more agile, competitive and cost-effective operating model, gives us confidence that we can return Diageo to a business consistently creating value for shareholders.โ€

Diageo also reduced its proposed dividend payment to shareholders by more than half compared with a year earlier following the reduction in profit.

Shares in the company lifted by 6% after the update.