Andy Burnham revels in his reputation as Manchester’s King of the North but he risks a revolt in the countryside at the next election. Labour faces a crisis if millions of rural voters see his party as the champion of traveller sites and developers who want to concrete the green belt.

The Tories will present Housing Secretary Angela Rayner as an urban predator who is a threat to nation’s green fields and struggling villages. Mr Burnham summoned her from the backbenches after her stamp duty debacle, and she is already making front page news – but for less than ideal reasons.

Labour MPs in rural areas will have groaned when they saw this headline: “Rayner paves way for more traveller sites”. The party will never erase memories of Rachel Reeves’s plan to hike inheritance tax on farming families, and the manifesto commitment to ban trail hunting has been condemned by the Countryside Alliance as an “assault on rural life”.

Now her Conservative opposite number, Sir James Cleverly, is accusing Labour of “making it easier for travellers to set up illegal sites and get them rubber-stamped afterwards”. Labour will argue this is codswallop, and insist its changes in guidance will make it harder for sites to get retrospective planning permission; the Government has said it is “completely misleading” to suggest it is doing anything other than cracking down on illegal sites.

But these are the battle lines on which the next election will be fought, and the Conservatives are determined to win back voters in the shires. Mr Burnham is making their case easier by presenting himself as a connoisseur of urban nightlife. He launched his plan to help pubs by setting out “three things you probably know about me” – “I go to a lot of gigs, I do like a pint and I have been known to give a DJ set from time to time.”

Mr Burnham does not need to burnish his credentials as a champion of the metropolitan nighttime economy. Pub landlords in the countryside are fighting to stay in business and they need assurance he is aware of their plight, and of the crucial role they play in keeping isolated communities alive.

His creation of Number 10 North in Manchester’s city centre is unlikely to win him cheers from farmers who today stare out at scorched fields and worry that this is a Government more interested in getting a thumbs-up from voters in former industrial heartlands than in rescuing the nation’s agricultural base. Someone should point out to Mr Burnham that it is a longer drive from Exmoor to Manchester than it is to London.

The Tories have adopted the age-old tactic of turning an opponent’s advantage into a liability. Mr Burnham is probably England’s most fervent advocate of devolution but the Tories want to present him as someone who is making it harder for locals to block traveller sites. They argue that by pulling out of the European Convention on Human Rights they can “crack down on unauthorised sites”. This comes as a BBC analysis found “councils across England reported 73% more unauthorised traveller caravans in January 2026 compared to January 2020”.

Kemi Badenoch knows she cannot allow Reform UK to own this issue. The Conservatives’ journey back to power will be even more difficult if swathes of rural voters flock to Nigel Farage’s party.

Political strategists in different parties may well conclude that the road to Number 10 – the real one – runs through rural towns and villages where Mr Burnham is unlikely to go to gigs or be asked to play a DJ set. Labour insists it is committed to “growth in every postcode” but, unless there is radical change, jaded and angry citizens will treat the PM as a man with a broken record. Meanwhile, that bugle is the sound of Conservatives out hunting for votes.