That included tackling what Beckham admitted was “mindblowing” waste, including “flying chairs from one side of the world to another” and spending what NEO’s David Belhassen said was “70,000 a year” on office plants.

In a statement on Monday, Belhassen, who is chairman of Victoria Beckham Holdings, said: “With two complementary growth engines in fashion and beauty, an increasingly international customer base and a focused operating model, the business is powerfully positioned for its next phase of profitable growth.”

CEO Sybille Darricarrรจre Lunel said: “Achieving our first operating profit is a landmark moment for Victoria Beckham and reflects several years of disciplined execution and strategic investment.

“Delivering this result against a more challenging luxury market and macro backdrop makes it an even more significant milestone for the business.”