High street bakery chain Greggs said it plans to close four manufacturing sites with the expected loss of around 740 jobs in the next two-and-a-half years.

The job losses are not presently expected to be linked to shops or stores selling products, and presently, the Greggs website is still offering 44 pages of new roles across the firm. A ยฃ60m cost associated with the job losses is estimated to take around three years to pay off.

Just a few weeks ago, Greggs emerged as the brand with the most coffee outlets in the UK, usurping Costa Coffee for that particular crown, and the latest financial results released on Wednesday appear to indicate that will be the continued direction of travel: a focus on beverages and healthier food options rather than their traditional baked goods.

And that is feeding into the decision to close production sites, which will take place across two-and-a-half years. Parts of the manufacturing process will be located, Greggs said.

However, the closure of manufacturing sites look set to be entirely separate from plans to open more shops across the UK, with a longer-term target of 3,500 in total, up from the present 2,700 or so.

Between 100-110 new stores and 12 express locations are still on track to be opened in the final months of 2026.

โ€œNew shops are doing most of the work. Existing stores delivered less than half the growth, and once inflation is taken into account, customers aren’t buying much more than they did a year ago,โ€ said Alex Pugh, an analyst at Freetrade.

โ€œQ4 will see a sprint on the building sites. To hit its target, the sausage roll superpower needs to open roughly three-quarters as many shops in the final quarter as it managed in the first nine months.

โ€œThe factory shake-up is the tougher news. Around 740 jobs could go, which is a big call for a business proud of making its own products.โ€

A tough environment for high street shops in general has seen them have to contend with a hotter than usual summer and household concerns over energy bills and discretionary spending once more.

That is reflected in Greggsโ€™ product plans, with the factory shakeup and job losses a casualty of that.

โ€œGreggs is quietly becoming a drinks brand. The home of the sausage roll leaned on matcha and cherry lemonade to get through a scorching summer, and its push into protein, salads, and functional drinks shows it’s following customers towards healthier habits,โ€ Mr Pugh added.

โ€œSavour the 2026 upgrade, because Greggs is already flagging higher costs and inflation for 2027. The high street stalwart has survived a heatwave and a cost-of-living crisis, but a ยฃ1.50 sausage roll could be a real test of loyalty.โ€