BBC director-general backs decision to shelve Archers studio plan at new Birmingham site
The drama, set in the fictional West Midlands village of Ambridge, celebrated its 75th anniversary earlier this year.
Brittin said The Archers was “going strong and… going nowhere” but acknowledged the BBC was “living in financial constraints” and had to make half a billion pounds worth of savings.
“So what we’ve said is, we’re not going to build a ยฃ1.5m bespoke studio for that production, which is something we might have afforded previously.
“But what we are going to do is make sure The Archers continues to exist here.”
He added: “We’re going to explore how we can best house The Archers where they need to be and at the moment, we have other studio space around the country which could accommodate them.”
The region’s mayor Richard Parker has said he was disappointed by the news and that he wanted it to remain in the city.
“The Archers was born in Birmingham and is a key part of our broadcasting heritage,” he wrote in a statement on Tuesday.
“We have the talent and the facilities here. There is no good reason why we should lose a programme that has called Birmingham home for decades.”
Equity said the proposal was short-sighted and would leave the West Midlands, and the BBC, poorer.”
Actor Tony Turner, who plays Vince Casey in the sopa, said the proposals were troubling.
He said the show’s history means it has “a commitment to Birmingham, and we’re proud of that, and we’d like to stay here”.
Speaking during a visit to the BBC’s Birmingham base at the Mailbox Brittin described the programme as “magic” and said there was still time to explore other options before the broadcaster moves to the new Tea Factory site in 2028.
“We shouldn’t really go behind the curtain but we need a drama studio and that’s different from a radio studio normally and we’ve got others that we could use,” he said.
“We’ve also got the opportunity to explore here in the West Midlands alternatives and that’s what we’ll do now.”