Aldi loses title of UKโs cheapest supermarket for first time in two years
Aldi has lost its title of cheapest supermarket in the UK for the first time in nearly two years, with rival Lidl taking its place.
Price analysis by consumer group Which? looked at an average basket of 76 grocery shopping products across July, including both popular brands and own-brands, with Lidl edging out its discount rival by less than ยฃ1 overall โ or slightly more if loyalty cards were used.
Lidlโs total price was ยฃ128 with the loyalty card and ยฃ128.40 without, while Aldi came in at ยฃ129.25.
More notably, both those supermarkets worked out to be around ยฃ17 cheaper than Tesco and ยฃ40 cheaper than Waitrose, which was the most expensive at ยฃ170.91 overall.
The price of a Tesco basket with a loyalty card was cheaper than Sainsburyโs with a loyalty card. Morrisons failed to beat any different competitors whether a loyalty card was used or not, with a price reduction in this instance of less than ยฃ1.
With food inflation rising and general cost of living pressures still affecting households, supermarkets have continued their price war to attract customers, using price comparisons and other tactics.
In turn, customers have changed where they shop. Analysis last year showed more than a third changed their regular supermarket (37 per cent) while almost half (45 per cent) cut down on treats and luxuries when shopping.
In a second price analysis to see which supermarkets came out on top in a bigger shop of 192 branded products in a basket, Lidl and Aldi were excluded due to less items on offer meaning they didnโt stock all the chosen products.
Instead, Asda came out on top at an average price of ยฃ474.12, with Waitrose 14 per cent higher at ยฃ538.33.
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Which? noted consumers would โpay a lot more if you stock up at Morrisons, Sainsbury’s or Tesco without a loyalty cardโ as a key finding from the analysis.
โHouseholds are still contending with high food prices but our analysis shows it pays to shop around. Simply choosing one supermarket over another could save you 25 per cent,โ said Reena Sewraz, retail editor at Which?.
