Bet365 boss Denise Coates rakes in ยฃ280m pay packet despite weaker profits


Bet365 boss Denise Coates has maintained her position as one of the UKโ€™s top-paid executives after her pay deal soared to at least ยฃ280 million over the past year.

The billionaire boss, who runs the betting giant alongside her brother, received the bumper total pay deal despite weaker profits at the firm.

Freshly-filed Companies House accounts for the Stoke-based business show she received a salary of ยฃ104 million for the year to March 2025.

The accounts also show the business paid a ยฃ353.6 million dividend to shareholders for the year โ€“ more than three times what it paid out a year earlier.

She will be eligible for at least half of this, or almost ยฃ177 million, as majority shareholder of the business.

Ms Coates therefore received at least ยฃ280 million for the year, representing a sharp rise from the roughly ยฃ159 million deal she got last year.

It takes her total pay and dividends to around ยฃ1.8 billion for the past eight years.

The increase comes after the group reported stronger revenues, which rose 9% to 4.04 billion for the year, on the back of growth in both its sports and gaming operations.

Growth benefited from a โ€œsuccessfulโ€ Euro 2024 tournament during the financial year and expansion into new markets.

However, the pay increase also came despite the group revealing that pre-tax profits slid to ยฃ338.5 million from ยฃ596.3 million a year earlier.

In May, the Guardian reported Ms Coates and her family were assessing a potential sale of the business which could value it at up to ยฃ9 billion.

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