Bet365 boss rakes in huge ยฃ280m pay packet despite weaker profits


Denise Coates, the head of betting giant Bet365, has solidified her standing as one of the UKโ€™s highest-paid executives, with her remuneration package reaching at least ยฃ280 million over the past year.

The billionaire entrepreneur, who co-runs the Stoke-based firm with her brother, received this substantial total pay deal despite the company reporting weaker profits.

Newly filed Companies House accounts for the business indicate Ms Coates was allocated a salary of ยฃ104 million for the financial year ending March 2025. The accounts also reveal the company distributed a ยฃ353.6 million dividend to shareholders for the year, over three times the previous yearโ€™s payout.

She will be eligible for at least half of this, or almost ยฃ177 million, as majority shareholder of the business.

Bet365 said pre-tax profits slid to ยฃ338.5 million (Alamy/PA)

Bet365 said pre-tax profits slid to ยฃ338.5 million (Alamy/PA)

Ms Coates therefore received at least ยฃ280 million for the year, representing a sharp rise from the roughly ยฃ159 million deal she got last year.

It takes her total pay and dividends to around ยฃ1.8 billion for the past eight years.

The increase comes after the group reported stronger revenues, which rose 9% to 4.04 billion for the year, on the back of growth in both its sports and gaming operations.

Bet365โ€™s Denise Coates with her Commander of the British Empire medal in 2012 (Sean Dempsey/PA)

Bet365โ€™s Denise Coates with her Commander of the British Empire medal in 2012 (Sean Dempsey/PA) (PA Archive)

Growth benefited from a โ€œsuccessfulโ€ Euro 2024 tournament during the financial year and expansion into new markets.

However, the pay increase also came despite the group revealing that pre-tax profits slid to ยฃ338.5 million from ยฃ596.3 million a year earlier.

In May, the Guardian reported Ms Coates and her family were assessing a potential sale of the business which could value it at up to ยฃ9 billion.

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