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British Airways is putting up the price of reward tickets for customers using Avios, giving five days’ notice of the increases.

The cash element of tickets booked through its loyalty scheme will rise by up to 33 per cent from Wednesday 27 May.

For example, a ticket in Club World from London Heathrow to New York JFK, once requiring 176,000 Avios, will now also require £499 – an increase of roughly £100, or about 25 per cent.

In an email, the airline said the amount of Avios required for bookings will remain unchanged for now. “Thank you for your continued support and understanding,” it said.

Customers have until Wednesday to book at current prices.

Writing on his Head for Points frequent-flyer website, Rob Burgess said: “This is the second devaluation in just five months. The earlier changes led to a 10 per cent increase in the Avios element and 3-23 per cent increase in the cash element.

“This change only impacts the cash element and represents an additional 10-33 per cent

“These changes are very likely to be linked to the increase in fuel costs due to the Middle East crisis, although British Airways has better hedging in place than most carriers. With little sign of the oil situation improving, however, it is likely that fuel costs will remain high beyond the life of the hedges.”

Simon Calder, travel correspondent at The Independent, said: “When British Airways first unveiled ‘Air Miles’, flights were genuinely free – no one was expected to hand over cash.

“To see the cash element increased up to £500 will prove a deterrent for some. But many passengers, especially those who amass Avios on their company’s spend, remain transactionally loyal to BA.”

In April, IAG – which owns British Airways, Aer Lingus and Iberia of Spain – said it was increasing the price of ordinary cash tickets because of the impact of the conflict.

“We are not seeing jet fuel supply interruptions, but fuel prices have risen sharply and, despite our hedging strategy which gives some shorter term mitigation, we are not immune to the impact,” it said. “Like other carriers, IAG airlines are making some pricing adjustments to reflect these higher fuel costs.”

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