𝓤𝓷𝓲𝓽𝓮𝓭 𝓝𝓮𝔀𝓼

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British investors are piling in to buy shares in AI giant Nvidia after the company’s stock price plummeted following the alleged spy scandal.

Since hitting a high point of around $240 in the first week of October, shares fell back to close on Tuesday evening at just below $169 – a drop of more than 29 per cent.

In the past two days – since chief executive Jensen Huang was revealed to have had an affair with a suspected spy amid wider concerns around the cost of the artificial intelligence buildout – the company value has dipped by around $430bn (£323bn).

However, several popular investment platforms and ISA providers have reported seeing customers plough into the shares as they fall.

Buying the dip, as it’s known, can raise your longer-term profit if shares re-establish themselves at previous higher levels – though, of course, there is high risk in investing in a company which either keeps falling in price or fails to recover its reputation.

The company is being sued by some investors for allegedly misleading them over national security concerns. But, given the billions rolling in quarterly for the production of chips fuelling the AI buildout, many investors are sticking with business fundamentals over headline news and backing a return to the top.

Nvidia was the most popular stock bought by investors across the AJ Bell and Dodl platforms, ahead of the likes of SpaceX and Micron, between 5 and 9 November. That included pensions, ISA and general investment account purchases.

Freetrade, meanwhile, confirmed that Monday was the highest value of buys for Nvidia ever seen in a single day on the platform, noting “a significant jump” of about 53 per cent compared to the previous highest trading day, which came in October 2025.

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“Users clocked up their biggest ever day of Nvidia buys, surging well beyond the previous record by total value, as they shrugged off reports of an alleged Chinese honeytrap targeting CEO Jensen Huang,” said Freetrade analyst Duncan Ferris.

“Fundamentally, their assessment may be that, while the evolving controversy surrounding Huang could compromise his leadership, the fallout will have little impact on Nvidia’s dominant position and prospective chip demand. After all, the AI buildout is bigger than one man.”

Another platform, IG, reported that the pure number of clients buying Nvidia shares surged well over 400 per cent compared with the daily average of the previous ten trading days, with the overall value of Nvidia share bought increased 427 per cent.

However, clearly not all investors are convinced – IG also said selling trades were up 157 per cent, highlighting the potential for ongoing volatility.

“Nvidia investors seem determined to buy the drama rather than run from it. But this is no ordinary dip-buying opportunity. Nvidia has become the poster child of the AI boom, and Huang has been central to its extraordinary rise. Any threat to his leadership risks shaking confidence not just in Nvidia, but in the wider technology rally,” said Chris Beauchamp, chief market analyst at IG.

“Investors may see a bargain in the sell-off, but the bigger question is whether the market can look past a controversy that strikes at the very top of one of its most important companies.”

Kathleen Brooks, research director at XTB, noted that Bank of America “removed Nvidia from its top stocks list” along with chipmaker Micron, without giving a reason for doing so. “The company’s analysts have kept their buy ratings on the stocks,” however, she added.

Richard Hunter, head of markets at interactive investor, reminded would-be buyers that matters could still yet go either way and there’s more than Mr Huang’s private life affecting matters.

“This comes at a time when there is heightened skittishness around the AI trade in general, both in terms of the potential slowdown in the building of data centres as well as the uncertainty around the timeframe – and scale – of payback for the hundreds of billions of dollars invested thus far,” he said.

“For Nvidia, increasing speculation that the affair could mark the end of the CEO’s tenure – albeit highly unlikely – is a thunderbolt waiting to happen for the stock.”

On Wednesday, Nvidia stock is up 3 per cent in pre-market trading, taking the share price back to $175 – roughly the price seen around March after the Iran war broke out to send stocks falling.