Upmarket cinema chain Everyman is set to fall short of sales and earnings targets as it blamed poor box office in recent months.

Shares in Everyman Media Group slid by as much as 20% in early trading as a result.

The chain, which runs 49 cinemas across the UK, said box office performance in the fourth quarter of the year has been โ€œweaker than anticipatedโ€.

Industry data indicated that UK box office revenue in October was down 9% year-on-year, and as much as 33% lower in November.

Everyman also flagged that it is continuing to operate in a โ€œchallenging economic environmentโ€, with pressure on consumer spending.

It told shareholders that it expects revenue โ€œof no less than ยฃ114.5 millionโ€ for the year to January 1, and predicted EBITDA (earnings before interest, tax, depreciation and amortisation) of at least ยฃ16.8 million.

These would both represent an increase on last year, but in September Everyman said it was on track to meet forecasts of ยฃ121.6 million in revenues and ยฃ20 million in EBITDA.

Alex Scrimgeour, chief executive of Everyman Media Group, said: โ€œNotwithstanding the industry-wide challenges, to date this has been a year of progress in which we have achieved growth across our core operating metrics, delivering increased revenue, EBITDA and customer spend per head, as well as strong membership growth and expanding market share.

โ€œThe continued growth in customer satisfaction reflects our commitment to delivering the premium experience across our estate, and with our market leading position, we remain confident in the long-term growth opportunity in the premium cinema sector.โ€

The group said it expects to release a further trading update with amended guidance for future years next month.

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