Deliveroo expanding into restaurant bookings after US takeover
Deliveroo customers will be able to book restaurant reservations through the platform as it expands further beyond takeaway delivery.
The company, which was snapped up by DoorDash for ยฃ2.9 billion last year, said it will initially launch Deliveroo Reservations in London on Thursday.
Users will be able to book tables at hundreds of top London restaurants including Dishoom, Dove, Hide, Kricket, Barrafina and Kolae.
Last year, US-based DoorDash also bought restaurant booking platform business SevenRooms for around ยฃ900 million.
Deliveroo said it would now integrate technology from SevenRooms into its own app.
It comes after DoorDash expanded into restaurant bookings on its platform in the US late last year.
The move is part of ambitions from Deliveroo to expand beyond its core takeaway delivery offer in the UK in order to help drive its growth.
The feature is being initially rolled out for restaurants in London but Deliveroo said it has plans to expand the service further across the UK later this year.
Suzy McClintock, vice president for consumer and new verticals at Deliveroo, said: โThis launch is about supporting restaurants to grow in new ways.
โWhether itโs a Deliveroo order or a reservation in store, we want to drive discovery, demand and revenue across every channel.
โBy fully integrating SevenRooms into the Deliveroo app, weโre giving restaurants access to new customers and giving diners an easier way to discover and book some of Londonโs best tables โ all in one place.โ
Joel Montaniel, vice president and co-founder of SevenRooms, said: โRestaurants thrive on the relationships they build with their guests.
โBringing reservations into the Deliveroo app gives London restaurants a new way to connect with diners and grow, while making it easy for consumers to discover and book great restaurants.โ
