HMV has revealed plans to close its flagship Oxford Street store just three years after reopening the site, blaming a doubling in rent demands.

The entertainment chain said it would leave the shop in March next year in a move impacting just over 50 staff.

It is hunting for a site in Londonโ€™s West End district for its new flagship shop as it vowed to keep a โ€œsignificant presenceโ€ in the capital.

The group said landlords have proposed doubling the rent on the site at 363 Oxford Street, although it said it was also facing a bill for โ€œsubstantialโ€ renovation works at the store, which together would make the shop โ€œcommercially unsustainableโ€.

HMV said it would look to transfer affected workers to its two other London stores and head office while it looks for a new site.

Owner Doug Putman, with dog Holly, outside the HMV store when it returned to Oxford Street (Aaron Chown/PA)
Owner Doug Putman, with dog Holly, outside the HMV store when it returned to Oxford Street (Aaron Chown/PA) (PA Archive)

HMV made a grand reopening of its historic Oxford Street store in November 2023 after a four-year absence following a deal secured with landlords.

HMV shut the store in 2019 after the retail chain tumbled into administration and was forced to axe shops and jobs.

The retailer โ€“ which first opened the Oxford Street site in 1921 โ€“ was rescued from insolvency by Canadian Doug Putmanโ€™s Sunrise Records business.

Phil Halliday, managing director of HMV, said: โ€œThis is a special store, itโ€™s where we began 100 years ago and bringing it back to life in 2023 was a big moment in our recent history.

โ€œItโ€™s frustrating that it has been made commercially unviable.

โ€œHowever, we are looking ahead, and our focus is now on what we do to make exciting steps for HMV in 2027.โ€

HMV has 113 stores across the UK, including six sites under the Fopp brand, as well as another eight in Europe.

An exterior view of the flagship HMV store before it closed in 2019 (PA)
An exterior view of the flagship HMV store before it closed in 2019 (PA) (PA Archive)

It said the Oxford Street closure plans come despite robust trading, with like-for-like sales up 15% across the group in the first nine months of 2026 and revenues for both shops and online trading set to reach over ยฃ240 million this year, up from ยฃ212 million in 2025.

The group said it remained committed to high street stores.

Mr Halliday added: โ€œWe hope to redeploy affected team members through other London stores and head office roles and are exploring ways to minimise the impact on jobs while we seek a new flagship site.โ€

โ€œWeโ€™re actively looking for a new location in the West End and are determined to give London a store that music fans can be proud of,โ€ he added.