Corporate events organiser Informa has revealed plans to spin off its academic arm and raise ยฃ940 million to help buy business-to-business specialist Clarion Events in a deal worth ยฃ2.24 billion.

Informa said the deal to buy Clarion from private equity giant Blackstone will add more than 100 event brands to its portfolio, including trade shows in defence, electronics, energy and gaming.

The FTSE 100 firm said that after the deal, business-to-business live events will make sales of more than ยฃ4.2 billion across around 1,000 specialist brands in more than 40 market categories across over 30 countries.

It will part-fund the acquisition with a ยฃ940 million share placing, which represents around 9% of Clarionโ€™s total share capital.

Informa announced the move to separate its Taylor & Francis academic division, allowing it to focus on its core business-to-business operations, boosted by the Clarion deal.

It said it will review โ€œall optionsโ€ for the division, which it said was generating almost a billion US dollars (ยฃ750 million) in revenues.

The review will look to โ€œbest support the future growth and development of the businessโ€, Informa said, adding it would publish the results in March.

Stephen Carter, group chief executive of Informa, said the announcements โ€œmark the latest step in a growth strategy that has seen business-to-business revenues grow ten-fold since 2014, whilst generating more than 3 billion US dollars (ยฃ2.26 billion) of value in business intelligence and lifting Taylor & Francis revenues four-fold since it joined the group.โ€

He added: โ€œWith Taylor & Francis approaching 1 billion dollars in revenueโ€ฆ we believe it will now benefit from greater flexibility and freedom through the next phase of its development, as Informa further expands the depth and reach of its business-to-business portfolio.โ€

The Clarion deal will add โ€œfurther depthโ€ in North America and Asia and โ€œsignificantlyโ€ strengthen its European position, according to the group.

Clarion is expected to generate revenues of more than ยฃ575 million in 2027, with adjusted operating profit margins of more than 30%.