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International Trade: How UK Businesses are Diversifying Supply Chains for Growth


Britain’s community of active SME exporters is undergoing a pivotal strategic reset when it comes to global trade decisions. After a decade of navigating international markets defensively – as companies overcame the post-Brexit trading environment, the ramifications of Russia’s war against Ukraine, and the friction of changing US tariffs – UK businesses are now transitioning from resilience-driven survival towards purposeful expansion.

According to Paul Kempster, Managing Director of Commercial Banking Coverage at Lloyds, business owners are increasingly focusing on high-growth trade corridors with greater clarity and intent. They are re-engineering their playbooks away from traditional ‘just-in-time’ logistics and embedding risk management as enablers of growth rather than constraints.

“During the pandemic and post-Brexit years, firms built robust contingency capabilities, accepting the necessity of holding more stock, diversifying suppliers, and prioritising logistical certainty over lean efficiency,” Kempster explains.

Paul Kempster, Managing Director of Commercial Banking Coverage at Lloyds
Paul Kempster, Managing Director of Commercial Banking Coverage at Lloyds (Lloyds)

“Now they’re using that resilient base to shift towards global markets that offer huge opportunities.”

The contemporary global business landscape has bent away from traditional trading assumptions. “British SMEs no longer manage international commerce as a series of static transactional routes, but as an interconnected and adaptive ecosystem that demands ongoing agility.”

Diversifying trade corridors

While long-term European trade remains a cornerstone for British exports, Lloyds – which looks after a fifth of the UK’s SMEs – has noted a clear broadening of growth corridors.

“The operational momentum of the free trade framework established last year means India has been positioned as a significant market within forward-looking trade strategies,” Kempster explains. “Business owners increasingly view India as a critical alternative manufacturing corridor to China, as well as a vibrant consumer market.”

The UK’s legislation changes, such as electronic trade documentation commitments and the free-trade agreement made with India last year, have put the country at the front of many UK businesses’ minds.

While facing tariff fluctuations over the last 18 months, British SMEs are also seeking stronger ties with the US, as well as the Middle East despite the region’s broader political complexities.

“Many UK businesses are successfully maintaining consistent trade volumes in the Middle East thanks to local market partnerships, alongside robust logistics,” Kempster adds.

Near-shoring vs. Asia: The balancing act

The allure of ‘near-shoring’ supply networks back to the UK or Europe dominates headlines, with some large corporates making the shift. Research by consultancy Capgemini found British companies have spent about $440 billion on reshoring and nearshoring operations since 2022.

However, on the ground with SMEs, Kempster cautions that the picture is more nuanced.

“Rewiring deeply embedded Asian supply routes carries high capital costs and takes a long time to organise,” he explains. “Moving production locations also introduces entirely new local regulations, legal structures, and policy risks.

“It’s easy to say, harder to do. Many businesses see early-stage friction, shipping delays, and hurdles bringing suppliers onboard, so that the transition can take months, if not years, to fully smooth out.”

Near-shoring can lead to various benefits stemming from the UK’s strong international reputation
Near-shoring can lead to various benefits stemming from the UK’s strong international reputation (The Little Hut – stock.adobe.com)

Still, near-shoring can lead to strong benefits stemming from the UK’s international reputation, particularly when navigating a volatile global climate.

“The UK’s reputation for strict compliance standards, exceptional product and service quality, and absolute legal reliability acts as a core competitive asset that foreign buyers actively seek out,” Kempster explains.

But rather than abandoning the high-growth potential of Asian corridors, resilient SMEs are adopting a balanced, risk-aware approach.

“Near-shoring is being used strategically – like a geographical hedge – but longer-term, manufacturing in Asia certainly isn’t disappearing.”

The evolution of supply chains

The dizzying array of global macro shocks to hit British businesses in recent years has compelled UK exporters to adjust their logistics models, Lloyds relationship managers have noted.

“We are moving from this era of ‘just-in-time’ to having more stock to hand, and more importance placed on secure supply chain ecosystems,” Kempster adds. “’Just-in-case’ is the new normal.”

To manage those complex supply chains, many SMEs are now investing in advanced automation and artificial intelligence.

“AI is no magic button, but it serves as a massive efficiency driver for navigating complex, volatile trade regulations,” Kempster says. “AI-driven tools are enhancing the way businesses handle trade documentation, extract key data, and use it to navigate changing tariff rules.”

This reduces human error and allows management to review international trade patterns at scale to decide where to source or sell. The addition of AI into existing accounting and customs platforms also helps flag regulatory changes earlier, helping SMEs avoid unexpected fines and compress transactional timelines to improve competitiveness.

Beyond funding: A strategic support for trade

For businesses looking to evaluate their export options and opportunities, Kempster highlights Lloyds’ free International Trade Portal, which is available to any business regardless of who they bank with. The software provides localised legal insights across global jurisdictions, instant tariff tracking, and visibility into live public tenders overseas.

For Lloyds, this goes beyond simply providing finance. The bank aims to act as a strategic support, combining capital with sector expertise and continuous investment in digital capability.

Lloyds pairs its lending with deep sector expertise, acting as a strategic support to UK businesses
Lloyds pairs its lending with deep sector expertise, acting as a strategic support to UK businesses (Getty Images/Image Source)

This includes enhanced payment tracking to offer clients total transaction transparency, an expanded network covering 130 currencies, and the rollout of platforms like ‘Connected’, which integrates FX execution, risk management, and cash flow forecasting to reduce manual processes and maximise efficiency for international traders. This specialist support helps businesses align their working capital with international projects, validate their business cases, and structure loans to lower the overall project cost.

It is all part of a wider “wraparound ecosystem of support” available to UK businesses, Kempster says, alongside bodies like UK Export Finance (UKEF) and regional Chambers of Commerce.

“When it comes to trade, however tempestuous the environment, businesses don’t need to reinvent the wheel,” Kempster concludes.

“As the global landscape shifts, more businesses are crossing borders they’ve never entered before, using hard-earned resilience from surviving an incredibly disruptive few years. They have built a muscular layer of resilience that is now their competitive advantage to confidently enter new high-growth markets.”

All lending is subject to status. Eligibility criteria apply. Lloyds Bank data correct as of April 2026. Figure includes clubs, charities and societies.

Lloyds and Lloyds Bank are trading names of Lloyds Bank plc. Registered Office: 25 Gresham Street, London EC2V 7HN. Registered in England and Wales no. 2065. Telephone: 0207 626 1500.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under Registration Number 119278.

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