𝓤𝓷𝓲𝓽𝓮𝓭 𝓝𝓮𝔀𝓼

On The Romesh Ranganathan Show podcast, actress Jameela Jamil also discussed Second Screen Viewing. She claimed streamers are asking actors: “…to acknowledge that people are on their phones the whole time they’re watching telly,” and therefore they must: “…simplify the plot so that they’ll be able to follow along while they browse on their phone.”

Other reports claim streamers have simplified their approach to not only shows, but how users find what to watch next too. American literary magazine, n+1, in their Winter 2025 magazine published an essay titled ‘Casual Viewing’.

They claim Netflix takes user data from subscribers to find words or images matching interests. They then use this info to improve their in-app advertising. Film names and posters show audiences exactly what the film or show is about upfront. In this way, n+1 claim Netflix can tailor large quantities of material simply, to best suit their large and diverse subscriber base.