Lidlโs UK sales boosted by Deluxe range and pulling in more shoppers
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Lidl has revealed its sales jumped by more than a 10th across its UK stores last year as it got a boost from the โDeluxeโ range and attracted millions more shoppers.
The British arm of the German discounter reported revenues of ยฃ13 billion for the year to the end of February, an increase of 10.8% compared with the previous financial year.
This was helped by a 12% year-on-year increase in sales of its Deluxe range โ the supermarketโs own-label collection of more premium food, home and beauty products.
The groupโs operating profit lifted to ยฃ345 million from ยฃ314 million the year before, the newly-published accounts show.
Around 43 million more customers visited its shops during the year, which Lidl attributed to its investments in lowering prices and expanding its chain of shops.
Lidl overtook Morrisons in May to become the fifth-largest grocery chain in the UK, according to Worldpanel by Numerator data.
