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Parasocial is named as Cambridge Dictionary Word of the Year


Katy Prickett and

Mousumi Bakshi

Getty Images Taylor Swift and Travis Kelce of the Kansas City Chiefs embrace at Arrowhead Stadium on January 26, 2025 in Kansas City, Missouri.Getty Images

Millions of fans relate to Taylor Swift’s confessional lyrics about dating, heartbreak and desire, leading to “parasocial” bonds with stars, say psychologists

“Parasocial” is the Cambridge Dictionary’s Word of the Year, defined as a relationship felt by someone between themselves and a famous person they do not know.

Its examples include the parasocial interest displayed by fans when singer Taylor Swift and American footballer Travis Kelce announced their engagement.

The term dates back to 1956, when American sociologists observed TV viewers engaging in “para-social” relationships with on-screen personalities.

Chief editor Colin McIntosh said it had recently been used to describe “a type of relationship, between a person and a non-person, for example a celebrity”.

“It was originally coined as an academic word and was confined to the academic sphere for quite a long time,” he added.

“It’s only fairly recently that it’s made a shift into popular language and it’s one of those words that have been influenced by social media.”

Mousumi Bakshi/BBC Colin McIntosh sitting at a table leaving through a large dictionary. He has short grey hair and a trimmed white beard and is wearing a dark blue shirt. Behind him are book cases with files and a window. Mousumi Bakshi/BBC

If lexicographers feel a new word is not just a flash in the pan, they add them to the dictionary, said Colin McIntosh

The confessional nature of podcast hosts have been said to replace real friends and to catalyse parasocial relationships.

The dictionary saw a surge in people looking up the word after the Youtube star IShowSpeed blocked an obsessive fan as his “number 1 parasocial”.

Mousumi Bakshi/BBC Jessica Rundell who is sitting on a light greeny yellow sofa against a wooden panelled wall. She has dark brown gently curling hair falling to her shoulders and is wearing a dark T-shirt. Mousumi Bakshi/BBC

Parasocial is more than being obsessed; it is almost being convinced that this person knows you as you know them, said Jessica Rundell

The word was first coined by University of Chicago sociologists Donald Horton and Richard Wohl, who observed television viewers engaged in “para-social” relationships with on-screen personalities, resembling those they formed with “real” family and friends.

They noted how the rapidly expanding medium of television brought the faces of actors directly into viewers’ homes, making them fixtures in people’s lives.

Senior editor Jessica Rundell said: “We’re not here to judge what’s a good word, what’s a bad word and whether it’s valid – it’s more if it stands the test of time and if people are using it all over place.”

New entrants to the Cambridge Dictionary included skibidi, delulu and tradwife.

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